Код вакансии: 16.06
Вакансия: Group Brand Director
Компания: Крупная российская сеть ресторанов
Место работы: г. Москва
Требования:
Skills Required
• 5 years + Marketing Experience in Similar role of Brand Director Role
• Strategic Reasoning
• Analytical Mind
• Good Communication and people skills
• Successful proven Experience in brand building
Обязанности:
Tasks:
• Coordinate Brand Marketing Efforts for all brands
• Develop Brand Portfolio Strategy and Brand Positioning
• Best Practices Cross Fertilization among brands
• Develop Brand Marketing Team
• Grow brands to World Standards
• Develop Promotional and Advertising Strategy
Deliverables:
• Brand Portfolio Strategy
• Single Brand Strategy
• Brand Books
• Brand Positioning / Offer
• Overall Brand Promise / Experience
• National Promotional Calendar
• Brand Tool Kit
• Strong brand team with clear succession plan
