Код вакансии: 2202
Вакансия: Brand Manager
Компания: Западная компания - производитель белой техники
Место работы: Москва
Требования:
- Be up to max. 35 years old and open minded
- Be intelligent and hard working
- Be a good team player and very communicative
- Have a good marketing education and/or experience either in consumer goods or consumer durables, preferably “white goods” alternatively also small appliances or audio-video products. Experience in the distribution channels of said products is a big plus
- Have at least a basic experience in operational product management and media planning
- Have a good experience in developing and using trade support materials (POSM)
- Be ready to travel inside Russia, within the CIS / Baltics and also outside the CIS (clean passport needed), and be able to find a good access to all partners in this countries
- Speak fluently English
- Have experience with research methodologies and data, e. g. Trade Panels like GfK, Focus Groups etc.
Обязанности:
1. The Brand philosophy and strategy in line with strategical targets and plans
2. A correct Brand positioning in line with the strategical targets, the Brand strategy, but considering the local country-specific facts and environment
3. An adequate product range in line with country’s requirements and in cooperation with Country Managers, Importers and strategical Product Managers
4. Providing the communication strategy in cooperation with the lead agency (currently MADE, Moscow) and in close cooperation with the International Director, considering the experience and input of the Country Managers, Importers and the general Market environment (competition, advertising, positioning, marketing budgets etc).
5. Implementing the communication strategy in the countries in agreement with the Int’l Dir. And the country managers, using the appointed agency
6. Controlling (or implementing) the communication strategy in close cooperation with the importer and the country/Export manager.
7. Developing an adequate BtL strategy (incl. catalogues, leaflets, POSM, events etc)
8. Implementing the BtL strategy in the countries with own management structures countries in agreement with the country managers, using the appointed agency if appropriate
9. Communicating the BtL strategy to the countries without own management structures (importers) countries in agreement with the country/Export manager, supporting actively the importers in applying this strategy. Target is that importers will follow the same (or very similar) strategy as used for countries with own management structures
10. Collecting creative and other ideas related to marketing from all countries, evaluate them and communicate usable “good” ideas
11. Managing and supervising all respective marketing budgets in cooperation with the country managers
Компенсационный пакет: Обсуждается в индивидуальном порядке
